Credentials – Faizan Lambe

ABOUT ME

SEO and Performance marketer with a strong background in web development and proven experience in content strategy, link building, and keyword strategy. 3+ years of experience possessing a 360-degree understanding of the marketing strategies, from acquisition to retention of customers for 7+ clients. Achieved a 900% organic traffic growth and a 362% increase in the top 10 keywords.

EXPERIENCE

Nov 2022 - Present

Sr. Executive SEO and Performance Marketer

The Content Lab

Reviewed and optimized 7+ client sites to improve keyword targeting, URL strategies, website architecture, and content.
Launched and scaled ROAS from 1.73 to 3.73 in the initial phase of the E-commerce brand through data-driven strategies and continuous optimization, reaching the KPIs every month.
Achieved a 24% sales growth for the diamond jewellery brand through strategic campaigns, customer-first storytelling, and data-driven performance marketing campaigns.
Created and executed data-driven SEO and ad strategies with strong attention to detail, resulting in 900% organic growth and a 362% increase in the top 10 keywords ranking.
Analysed, planned, and executed customer retention strategies via CRM named WebEngage, by creating a customer journey using multiple channels like Email, SMS, WhatsApp, WebPush, etc.
Analyzed and audited client websites to address performance issues using free-to-use Google tools (Search Console, Google Analytics, PageSpeed, etc) and SEMrush.
Utilized AI tools like ChatGPT, Perplexity, etc, for SEO tasks including content creation, keyword planning, etc.
Stakeholder and client management, including the preparation and presentation of weekly/monthly reports (using Excel, Google Sheets, Google Slides, etc.) and collaboration with other departments.
Worked for clients in 7 categories: Motorcycle tyres and accessories, Jewellery, Food & Beverage, Snacking, Clothing & Apparel, Nutraceuticals, etc.

Nov 2021 - Oct 2022

SEO Executive and WordPress Developer

My Country Mobile

Developed 8+ WordPress websites and managed 260+ websites with my team.
Managed and solved the SEO of the website by using SEMrush and Ahrefs.
Increased the rank the website from 80th rank to 1st rank in India within 5 months.
Analyzed and audited websites to address performance issues.
Monitored site traffic and backlinks of the websites and worked to increase them as well.
Created a number of blogs for the telecom-based website.
Managed and trained a team of 25 freshers for web development, SEO, and SMM.

EDUCATION

2016 - 2019

Bachelor in Science: IT

Nirmala Memorial Foundation College

2014 - 2016

HSC: Science

D. R. Vyas Junior College

2013 - 2014

SSC

St. Xavier's Junior College

SKILLS

SEO

Google Ads

Google Search Console

SEMrush

Retentional Marketing

WordPress

HTML

JavaScript

Ecommerce SEO

Meta Ads

Google Analytics

Ahrefs

Web Engage

Shopify

CSS

Social Media Marketing

Certification

Jan 2022 - Apr 2023

Digital Marketing

From Digital Deepak, click to see certificate.

May 2021 - July 2022

MERN Stack Development

From LrnEd, click to see certificate.

Faizan Lambe

@faizanlambe