Hi, I'm
I combine performance marketing with a web developer’s touch, with hands-on experience in content strategy, , and keyword strategy. I look at marketing from the first visit to keeping the customer.
Impact
Experience
Ecommerce Marketing Manager
At InkMASH, I am leading ecommerce marketing initiatives focused on website performance, SEO, paid campaigns, and digital marketing activities to support online growth and revenue goals. My role involves managing ecommerce strategies, improving user experience, and tracking campaign performance through data-driven insights.
Achievements:
- Managing ecommerce growth activities through website UI/UX improvements and conversion-focused marketing initiatives.
- Developing performance marketing campaigns using paid media channels to improve qualified traffic and ROAS.
- Driving SEO activities to increase organic visibility, search rankings, and long-term website traffic growth.
- Managing social media marketing efforts to improve brand presence, audience reach, and online engagement.
- Analyzing e-commerce and marketing performance data to identify growth opportunities, optimize customer acquisition, and drive sustainable revenue growth.
Sr. Executive SEO and Performance Marketer
During my tenure at The Content Lab, I was responsible for managing SEO and performance marketing campaigns for brands across multiple industries, including jewellery, apparel, F&B, nutraceuticals, tyres, insurance, and motorcycles. My role covered organic growth, paid media, analytics, CRM activities, and AI-assisted marketing workflows.
Achievements:
- Optimized 7+ client websites through keyword research, URL improvements, technical audits, and content enhancements.
- Achieved overall ROAS of 10, including India ROAS 14 and USA ROAS 6 for an international store launch.
- Improved ecommerce ROAS from 1.73 to 3.73 using Google Ads and Meta Ads campaigns.
- Generated 24% sales growth for a diamond jewellery brand through strategic paid advertising campaigns.
- Achieved 900% organic traffic growth and 362% increase in Top 10 keyword rankings through SEO activities.
- Managed CRM journeys using WebEngage and applied AI tools for content and keyword research tasks.
SEO Executive and WordPress Developer
While working at My Country Mobile, I focused on website development, SEO management, and digital marketing activities for telecom-based platforms. My role involved building WordPress websites, managing website portfolios, conducting audits, and guiding freshers in web development and marketing tasks.
Achievements:
- Developed 8+ WordPress websites and managed 260+ websites with the assigned team.
- Improved website ranking from 80th position to 1st position in India within 3 months.
- Managed SEO activities using SEMrush and Ahrefs to improve website search performance.
- Trained a team of 25 freshers in web development, SEO, and social media marketing.
- Conducted website audits to identify performance issues and improve technical aspects.
Skills
Paid and analytics
Google AdsMeta AdsGoogle Analytics
Retention and social
Retention MarketingWebEngageSocial Media Marketing
Search
SEOEcommerce SEOGoogle Search ConsoleSEMrushAhrefs
Build
WordPressShopifyHTMLCSSJavaScript
Education
Certification
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