Our strategy was to expand the guides and articles about healthy snacking, vegan snacking, and also some kind of fun snacking ideas. Our aim was to boost potential customer attraction, spread brand awareness, build the E-E-A-T of the site and external authority. We would do this by increasing the organic visibility of non-brand, informational, educational and inspirational terms.

To do this we created a blog content calendar of 4 relevant blog articles per month targeting mainly research, awareness and post-conversion stages of the marketing funnel. This would support our SEO strategy around the product categories and subcategories both with the highest SEO opportunity and business priority.

We created our SEO blog content strategy based on:

• Wild Date’s product range and most demanded categories.
• Product attributes: Healthy and Delicious snacking, and Vegan snacking.
• SEO opportunity (total monthly search volume in India of keywords and organic competition).
• Relevance to the customer journey.

We focused our efforts on the following keyword clusters to decide the most valuable content pillars and topics:

• Wild Date education, with a particular focus on the aspects to consider when evaluating its need and health benefits.
• We also showed in a gifting type of product.
• Targeted multiple sectors such as health, fitness, gamers, streamers, and etc.